UPSCRAWLER

BEST COMPANION FOR DIGITAL MARKETING.

OUR SERVICES

Search Engine Optimization (SEO)

Search Engine Optimization, or SEO, is a digital marketing strategy focused on increasing a website's visibility in search engine results.


The SEO meaning lies in optimizing your website content, structure, and performance so that it ranks higher in search results when users look for information, products, or services.


In the world of SEO digital marketing, it's all about using the right keywords, creating valuable content, and ensuring a smooth user experience—so your site not only ranks but also converts.

Social media marketing (SMM)

The SMM full form is Social Media Marketing, and the SMM meaning revolves around creating and sharing content to engage audiences, build brand awareness, drive traffic, and generate leads.


In today's competitive digital landscape, SMM digital marketing plays a vital role in helping brands stay relevant, communicate directly with customers, and grow their online presence.

Search Engine Marketing (SEM)

SEM, or Search Engine Marketing, is a vital element of digital marketing that centers on boosting a website’s visibility in search engine results—not organically, but through paid advertising.

The SEM full form is Search Engine Marketing, and the core SEM meaning involves using platforms like Google Ads or Bing Ads to promote websites by placing targeted ads that appear when users search for specific keywords.

In the world of SEM digital marketing, success depends on keyword bidding, ad copy optimization, audience targeting, and continuous performance tracking—making it a highly measurable and result-driven approach.

I’m Jinu Samuel. K, the founder of UPSCRAWLER — a digital platform built to empower individuals and businesses to grow, scale, and succeed online.

At UPSCRAWLER, our mission is simple:

To provide strategic support and innovative digital solutions that help businesses build a strong online presence and achieve measurable growth.

Jinu Samuel

ABOUT ME

This website is created by a freelance digital marketer to support businesses grow online, attract more customers, and drive sales through strategic digital marketing.

Find Out More

F.A.Q.

Frequently Asked Questions

A Freelance Digital Marketing Strategist is an independent digital growth expert who helps businesses boost their online presence and achieve measurable results. Unlike a traditional digital marketer who may focus only on specific activities like running ads, managing SEO, or creating content, a strategist looks at the big picture. By analyzing business objectives, market trends, and audience behavior, they develop and execute customized strategies that drive website traffic, increase brand visibility, and improve conversions.

Hiring a freelance marketing strategist gives businesses the flexibility to access expert guidance without the cost of a full-time resource. From planning multi-channel campaigns to optimizing digital platforms, a strategist ensures every effort is aligned with long-term business growth and ROI.

 This version is optimized with key terms like:

  • freelance digital marketing strategist

  • digital growth expert

  • hire marketing strategist

  • online business growth

  • brand visibility & ROI

Key Responsibilities:

  1. Digital Strategy Development

    • Define marketing goals (brand awareness, leads, sales, etc.)

    • Choose the right channels: SEO, social media, PPC, email, etc.

    • Develop marketing funnels and customer journeys

  2. Market & Competitor Research

    • Analyze trends, competitors, and target audience behavior

  3. Campaign Planning & Oversight

    • Coordinate content, ads, SEO, and analytics

    • Set KPIs and timelines

  4. Analytics & Reporting

    • Track performance using tools like Google Analytics, Facebook Ads Manager, etc.

    • Recommend optimizations

  5. Team/Contractor Coordination (Optional)

    • Hire/manage designers, content writers, or ad specialists

A freelance digital marketer typically manages a range of social media platforms based on the client’s industry, audience, and goals. Here’s a list of the most commonly managed platforms, along with what they’re best for:

🔹 1. Facebook

  • Great for: Community building, ads, events, older demographics.

  • Services: Page management, content creation, Facebook Ads, engagement.

🔹 2. Instagram

  • Great for: Visual storytelling, product promotion, lifestyle brands.

  • Services: Feed posts, Reels, Stories, IG Ads, hashtag strategy, influencer outreach.

🔹 3. LinkedIn

  • Great for: B2B marketing, professional services, recruitment.

  • Services: Company page optimization, content creation, lead generation, LinkedIn Ads.

🔹 4. X (formerly Twitter)

  • Great for: Real-time updates, customer service, trending content.

  • Services: Tweet scheduling, hashtag campaigns, brand voice development.

🔹 5. TikTok

  • Great for: Short-form video content, younger audiences, viral marketing.

  • Services: Content strategy, trend research, video scripting, influencer partnerships.

🔹 6. Pinterest

  • Great for: Lifestyle, DIY, e-commerce, evergreen content.

  • Services: Pin design, keyword optimization, Pinterest SEO, traffic generation.

🔹 7. YouTube

  • Great for: Long-form video, tutorials, brand authority.

  • Services: Channel setup, video SEO, content planning, YouTube Ads.

🔹 8. Threads, Snapchat, and Others (as needed)

  • Depending on your target audience and goals, marketers may also manage newer or niche platforms.

  • Low-cost visibility compared to traditional advertising

  • Direct interaction with your target audience

  • Quick feedback and testing of new ideas

  • Boosts SEO indirectly via branded search and traffic

  • Supports remarketing and customer retention

Core Services:

  1. Social Media Marketing (SMM)

    • Content creation, scheduling, growth strategies, paid ads

  2. Search Engine Optimization (SEO)

    • Website audits, keyword research, on-page/off-page SEO

  3. Paid Advertising (PPC)

    • Google Ads, Facebook/Instagram Ads, LinkedIn Ads

  4. Email Marketing

    • Campaign setup, automation, segmentation, A/B testing

  5. Content Marketing

    • Blogs, landing pages, lead magnets, copywriting

  6. Analytics & Reporting

    • Google Analytics, campaign performance, ROI analysis

  7. Funnel Building & Conversion Optimization

    • Lead generation, sales funnel planning, A/B testing

  • Flexible & cost-effective compared to agencies

  • Access to specialized skills (e.g. ads, SEO, SMM)

  • Can be hired for specific goals or short-term projects

  • Offers a personalized approach and direct communication

  • Ideal for startups, small businesses, or solopreneurs

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